Content marketing is a huge business. Companies need it as a critical part of their digital presence. To get the content they need, they either hire in-house staff or outsource the function to freelancers or writing services. And they pay for online advertising as well. All in all, for 2019, it is estimated that it will end up being a $300 billion industry.
The whole point of content marketing is this: driving traffic to a website where products and/or services are offered and convincing visitors that they should purchase them. But these efforts require strategies for resonating with your target audience, for being “found,” and for crafting content that is creative and provides value.