Starting a Facebook page can be a very difficult and frustrating task. It’s hard to know what to do when your engagement drops or if you’re having trouble getting new people to your page. Nothing is a sure thing on social media, so it’s important to take action on the things you can control.
Popular Facebook pages all have a few things in common; this article will cover foundations of successful Facebook pages. Executing on these 3 areas will provide you with a solid base for your Facebook page to expand on.
Create A Full, Robust Profile
If you want your audience to take your page seriously it needs to be 100% complete and customized. People are more likely to pay attention to your brand and take you seriously if they can see a full, professional looking page.
Create custom banners – Get a custom banner designed and use this space to your advantage. You can create a simple branded banner or use it to notify profile visitors about upcoming events or product launches. The banner is the first thing people will see on your Facebook page and can be a good place for announcements or call to actions.
Use lots of pictures – Every engaging Facebook page has lots of images and videos to interact with. Be creative and find niche relevant information to share that your audience would find useful. Having your own custom content strategy helps here.
Update regularly – Your page should also be kept current with new updates about your business. You should also make a point to promote your older content to keep them relevant for your new fans.
Take advantage of pinning posts- Facebook allows you to pin important posts to the top of your Facebook page for more visibility. You can pin posts that encourage people to join your email list, interesting photos or popular blog posts. You can only pin one post at a time so switch it up and see which posts do best.
Part of completing your Facebook page will be creating a solid description, adding any available sub categories and adding relevant links to your page. The description area is great for giving people new to your business an idea of what your business does along with some enticing information about your operation. You can also list your website here and links to your other social media profiles. A good description helps to round out your Facebook page.
Create A Custom Content Strategy
Content isn’t only limited to articles. It’s up to you to figure out what type of content will work best for your audience. Content strategies can be built around images, videos, articles, eBooks, podcast or anything that you can come up with.
Starting with images is a great way to stimulate engagement with your audience. Images are not only visually appealing, they are easy to share and people are more likely to take a close look at them. Your Facebook page should have a custom image strategy that helps you engage with your audience and stand out as an authority figure in your niche. You can turn authority articles into visually stunning Infographics by putting the information in point form. The more useful and visually appealing your images are , the more shares they’ll get.
Creating custom content benefits your overall web presence in many ways. First of all it creates multiple forms of unique content attributed to your brand. This means as your image is shared all over the Internet, all of the links will be pointing towards your brands Facebook page or website. Either way, custom made content has lots of potential to generate links naturally created for your website.
As said before, custom content helps to increase your engagement with your audience.
Of course this doesn’t mean all content is created equally. You can’t just post a bunch of random images and hope your engagement rate will skyrocket. Here are a few examples of images that work well:
Lifestyle pictures& videos – Images that reflect the lifestyle that your audience lives will get higher engagement. People want to see things that they can relate with; you don’t need to sell to them all the time.
For example, if your page is in a video game niche, you can record yourself playing with your added commentary. You can also create videos of you repairing your system, talking about upcoming updates or talking about game strategy. Get creative with the type of content you put on your page.
Use images that focus on faces – Real images just work better. Even if you use stock images with people in them, it’s just not the same. Wherever possible, try and use real images related to your niche. Images with faces work especially well when you’re trying to grab people’s attention.
Encourage engagement on the content itself – Include a small sentence at the bottom of you photos encouraging people to share them. The text shouldn’t be obtrusive or get in the way of the image. Alternatively you can use the caption section to encourage people to share your content. Videos should have a call to action somewhere in the middle and at the end.
Another advantage to this strategy is that it will give you an archive of content you can share on multiple networks. You can post the images on your website and get traffic from them as they rise in Google images. Alternatively you can post them on social networks outside of Facebook to attract new visitors. The images you create can be as versatile as your imagination is.
Create a posting schedule
Engaging with your audience is key to building a lasting Facebook page. You want your audience to feel like it was a great decision to like your page. Let them know you appreciate them by engaging with them.
In order to do this you’ll have to know the optimal times to post in order to reach your audience. Posting too much will cause Facebooks algorithm to reduce your post reach and posting too little won’t help your business.
Try and think of the best time would be to reach your audience. You would base this off of things like your audience’s age, gender, type of content you share, what your competition is doing and the data available in your Facebook Insights.
Once you have a specific posting schedule set up, it’s important that you engage with your audience outside of just posting your content. If someone shares or likes a post, let them know you appreciate it with a quick message. If someone leaves a comment, make sure you reply so everyone can see how you interact with your audience. It’s also always important to let your audience know you appreciate their support.
The content you post should be a mixture of a few things. You should be sharing new content that you’re creating, promoting your old content, engaging with your audience, trying to secure leads and sharing niche related content. It’s important not to post too much of one type of content because you’ll chase people away. The content that you audience engages with the most will let you know what you should post more of and what you should post less of.
As your Facebook page grows remember to keep your audience central. Part of engaging with your audience is asking for their opinion and seeing if it’s something you can provide. Tailoring your page to your audience will only make your job easier. Remember to complete your profile fully and vary the types of content you share. Tacking action on the 3 areas discussed in this article will help set your Facebook page up for long term success.