Star Infranet, Tathastu Information Technology, Anand Mishra, Star Infranet Company Profile

Facebook has swung swiftly into the competition of fascinating the world like Apple or Google does. Facebook Home, Facebook’s attempt to make your Android home screen all about Facebook, is now live in the Google Play Store.

As of right now, you can only download Facebook Home if you have one of these four Android devices: HTC One X, HTC One X+, the Samsung Galaxy S III or the Samsung Galaxy Note II. In the future, the HTC One and the Samsung Galaxy S4 will also allow for Facebook Home.

And then, of course, there’s the HTC First – the first phone to launch with Facebook Home ready to go. Don’t want to call it a “Facebook Phone” – then don’t. But it’s definitely the first Facebook centric phone on the market. It also hits the shelves today.

“Facebook Home is the mobile experience that puts your friends at the heart of your phone. From the moment you turn it on, you see a steady stream of friends’ posts and photos on your home screen. Upfront notifications and quick access to your essentials mean you’ll never miss a moment. And when you download Facebook Messenger, you can keep chatting with friends when you’re using other apps,” says Facebook.

And about those chat heads that let you “keep chatting with friends when you’re using other apps.” If you have an Android phone, want to download Facebook Home, but alas, your Android phone isn’t supported – all is not lost. Today, ahead of the Facebook Home launch, Facebook added chat heads as a part of the Facebook Messenger app for Android. Now you can make use of incredibly annoyed by chat heads no matter which Android device you own, depending on how you look at it.

Try this, and see one of the world’s youngest CEOs has made it perfect for you!

Twitter is poised to release its rumoured standalone music app, Twitter Music, sometime this weekend according to sources.

First rumoured back in early March, the Twitter Music app will launch as a music discovery app which suggests artists and tracks based on a number of signals – including who you follow. User of Twitter Music will be able to stream songs via Soundcloud and iTunes, early reports indicated that no full-streaming services like Spotify would be integrated upon launch.

Alongside the recommended music tab, users will also see a #NowPlaying area that surfaces popular music across the Twitter network.

Either way, we know it’s close. Ryan Seacrest is tweeting about it – and the official Twitter Music account is re-tweeting him.

The app is partly the work of the team from music discovery app We Are Hunted, which was purchased by Twitter in the past 6 months but only confirmed the acquisition on Thursday.

“While we are shutting down wearehunted.com, we will continue to create services that will delight you, as part of the Twitter team,” they said on their official site.

But it appears that they had a big hand in Twitter Music.

The goal for the new enhanced campaigns feature is to contextualize search ads across devices, geography, and day parts. This means that creating a single campaign for multiple device targeting should be simplified for the user. The advertiser can then prioritize platforms and decide on bidding strategies on different devices.

For example, a local retailer selling dresses could decide to bid 50% more for Smartphone traffic and 30% more for queries originating from less than two miles away, and not only that. Day parts can also be prioritized. If traffic converts better for dress sales from 6pm to 11pm, you can bid 20% more for that day part. Ideally, this provides for less time commitment to campaign management and an overall less granular campaign architecture.

According to a recent study by Google, segmenting by screen alone just doesn’t make sense in the multi-screen, context-driven world that consumers are living in today. The study brought to light the concept of Sequential Screening and Simultaneous Screening as two modes of multi-screen usage. This means that people are moving between devices as well as using multiple devices at the same time. Not only that, but according to the study, search is the most common bridge between devices during sequential device usage.

The study also has important implications for Smartphone usage, stating that they have the highest number of user interactions per day and serve as the most common starting point for activities across multiple screens. This use of multiple screens makes users feel more efficient because they can, “act spontaneously and get a sense of accomplishment—this results in a feeling of ‘found time.’” Currently, our time as media consumers is split between four screens. Consumers interact differently with each screen type; this also means the amount of time devoted to each screen varies.

Advertisers will no longer have control on tablet-only segmentation. Because Google believes that search behavior on tablets and PC’s are comparable, it will no longer allow default bids to be set by tablet only. This brings up concerns for online marketers because you will no longer be able to glean specific performance metrics on tablet traffic. Bid management has also become more complicated under the new model, with baselines set across all devices affected by multipliers for mobile and PC/Tablet bits.

This momentous change in AdWords is planned to be completely rolled out by mid-2013.

HTC’s new device the HTC One is finally out in India and like other flagship Smartphones, this one also costs well above 40,000. The Smartphone is priced at Rs. 42,900 and will be available in stores from April end.

The company has also teamed with Reliance Communications Limited to offer Reliance users who buy the HTC One, 1GB of 3G data free for 3 months along with free sharing of unlimited text, music, pictures and videos via WhatsApp and Facebook.

Commenting on the launch, Nilanjan Mukherjee, Chief Revenue Officer of Reliance Communications Limited said, “We are happy to exclusively partner with HTC to bring the new HTC One in India. Every Reliance GSM subscriber can now avail 1GB of 3G data free for 3 months along with free sharing of unlimited text, music, pictures and videos through WhatsApp and Facebook for 3 months. We are also offering free BigFlix subscription for 3 months that will enable Reliance 3G users to watch the latest movies on the go without having to worry about any additional data charges.”

“Our bundled offers on RCOM’s superior 3G network is set to provide a compelling new experience with incredible affordability to Smartphone users across the country,” he further added.

• It has a 1.7GHz quad-core Snapdragon 600 processor with 2GB of RAM.

• 32 to 64GB of storage space.

• Bluetooth 4.0, NFC, LTE and a 2300mAh battery. It will support LTE as well.

• The HTC One has a 4.7 inch screen with a 1920 x 1080 pixel resolution. That’s about 468 pixels per inch.

• It runs Android 4.1.2 but this isn’t stock Android and HTC has added a generous helped of its Sense UI to the Smartphone.

• It has a 4 megapixel camera which HTC says are Ultra pixels. This means that the size of each pixel is much bigger than in regular smartphones as the camera has a much bigger sensor.

• Sense Voice: HTC is promising user’s voice clarity even while talking in the midst of a large crowd.

• A built-in remote: The HTC One also comes with Sense TV, which will let users select TV channels, access program guides, adjust audio, etc with their Smartphone. HTC is in discussion with cable operators in different countries, and hopes to offer a more interactive package for consumers, according to analysts who attended a conference with HTC.

Apple has never failed to surprise with its iPhones, and as soon as one is launched, the world starts waiting for the next one on the block! So, Apple is set for a possible summer launch of the next iPhone, rather than a fall launch like the last two models, according to a report Tuesday in The Wall Street Journal.

Apple Inc. is also working on a cheaper iPhone model that could win it some market share in developing countries, the paper said. It cited unnamed people “familiar with the device’s production.”

The report is in line with the expectations of company watchers and Wall Street analysts. The iPhone 5 costs around $600, and while Apple maintains older iPhones in production, even those aren’t cheap enough to compete effectively against low-end Smartphones running Google Inc.’s Android software.

Apple doesn’t comment on future products before its launch events. Its executives usually emphasize that the company’s goal is to make the best products, not the cheapest ones.

The Journal said Apple is set to start production of the new iPhone within the next three months. It’s apparently relying on sources among the Asian companies that supply components for the phone and assemble it.

Personalization usage data and user data give marketers deep insights into their users’ interests and actions. But how can you make the most out of these complex data sets to better serve your SEO campaigns?

Let’s start by talking about some of the direct impacts that personalization usage data have. Of course, by personalization usage data I mean the areas where Google is showing you or other users specific things based on your usage activities, where they are leveraging usage data, broad usage data, for many users to come up with different changes to these types of search results, and where they’re leveraging user personalization on a macro level, taking the aggregate of those things and creating new types of results, re-ranking things and adding snippets. I’ll talk about each of those.

In these direct impacts, one of the most important ones to think about is location awareness. This is particularly important obviously if you’re serving a local area, but you should be aware that location biases a lot of searches that may not have intended to be local simply by virtue of their geography.

This gets very interesting. Even seemingly unrelated searches and behaviour can modify the results, and I think this is Google showing their strength in pattern matching and machine learning. They essentially have interpreted, for example, as disparate things as me performing searches around the SEO world and them interpreting that to mean that I’m a technical person, and therefore as I do searches related to Ruby or Python, they don’t think the snake or the gemstone. They think the programming language Python or the programming language Ruby, which is pretty interesting, connecting up what is essentially a marketing discipline, SEO a technical marketing discipline, and connecting up those programming languages. That can modify your results as well.

Your social connections also matter in this regard. Social connection was a page that existed on Google until last year. In my opinion, it was a very important page and a frustrating page that they’ve now removed. The social connections page would show based on the account you were inside of, all your contacts and how Google connected you to them and how they might influence your search results.

There is common confusion about how search engines treat PDF pages on the site. Some marketers believe that SEO and PDF are incompatible or website cannot be ranked highly with PDF-pages on competitive demands.

Thus to the question if Google can index Adobe PDFs there is a definite answer: Yes, it can. But it actually does not like to. PDF documents do not have the HTML tag structure which informs Google what it is about and helps to rank the content for target keywords. Thus PDF files confuse Google search engine that in turn prefers keywords and text-heavy documents over PDF ones. By the way, it also happens with Adobe Flash.

The truth is that search engines can index PDF and even recognize links in PDF-documents. HTML-pages have no priority while ranking.
In narrow and less competitive search PDF documents can actually reach the top of Google.

Structurally, therefore, use of Adobe PDF will lead to the long tail keywords, for more competitive short tail keywords it is necessary to use HTML.

So PDF-format is really not the best one for SEO optimization. Nevertheless PDF is well scanned by search engines and in certain cases it is the most suitable format for solving problems. For example, if you sell equipment, it is more convenient to store instruction booklets in PDF because you can put the file to download to your site. PDF format is also useful for various directories. Files in this format can be opened on most devices and on almost every computer and their content will look the same everywhere.
The main reason for poor ranking of PDF pages is that they are not optimized for search.

Use PDF text files: Search engines are able to recognize the text. With the pictures it will be less obvious. So make sure that your PDF file contains plain text, not words in the form of pictures. If the document you want to convert to the target page of the site is scanned use special tools to convert a document to text.

Give a prescribed title: Search engines pay attention to the ‘title’ tag. You can prescribe it in the document properties. Also in the properties you can assign keywords and information about the author. Experts have not yet agreed whether the last of these properties influence on the rankings, but, at least, there will be no negative impact.

Set SEO friendly URL: Typically the name of the PDF file becomes a part of the URL, so give the document a simple name, which would have the keywords.

Don’t ignore standard SEO methods: Place the internal links to PDF pages to give them credibility. Place links from your PDF page to other relevant pages. Do not forget about keywords, images optimization, and content of high quality.

Duplication of content must be a no-no: Availability of HTML and PDF versions of the same content can be useful sometimes, but only if you take action to prevent problems with duplicate content. Remember that you may receive a duplicate, if you re-download PDF, changing the file name and URL.

Have you ever wondered of a domain tool that you would like to have, and have you asked around to see if someone offers what you want? More often than not, have you learn that an industry company already offers that tool, and you can decide whether it’s worth signing up to get access to it?

Once in a while, I think of something that doesn’t exist yet, and I can either ask a company to create it or I can hire a developer to build something for me. The advantage of the first is the cost and time savings since I don’t have to do anything other than wait, and the advantage of the second is that I can have exclusive access to something beneficial to my business.

If you have a tool in mind that you think might benefit you, and you want to see if it exists or you’d like someone else to create it, I invite you to share something that you would find beneficial. There are several innovative companies in this space, and I bet someone would be willing to tackle your project to benefit other domain investors. The more tools at our disposal, the better off we are.

I’ll even start with a tool I’d find helpful. I’d like a Chrome extension I can turn on when using Name Jet that will highlight names that meet specific criteria I select. For example, if I want .com domain names that are 10 years old or older that has PR and inbound links, those names will be highlighted in my search queries. Perhaps this is something that Name Jet could build, but I would imagine someone else could make some money by offering the tool (it would have to be someone trustworthy). I know I can use Protrada for this, but I can see it being beneficial when I do last second bidding and sort all names with bids.

What domain tool would you like to have created to help your business?

You must one of those trillion people in the world who looks for something new in the Facebook features whenever you log in. and if there is one, you leave no stone unturned to make it news! That’s what life in the 21^st Century is all about! Social networking giant Facebook was expected to roll out a fresh new design for its News Feed, the primary screen users receive when logging in that displays such things as friend status updates, photo shares and more.

The refresh follows the company’s launch of more precise search functionality called Graph Search.

According to a report from Mashable.com, multiple news feeds could be in the mix. Other additions, meanwhile, could include larger images.

Facebook, however, has refused to comment ahead of a highly anticipated press event. But it could be the platform’s first major overhaul since its launch in 2006.

Also in the mix could be more functionality with photo sharing app Instagram – something Facebook purchased just last year for the tune of $1 billion dollars.

The revamp could have a lot to do with how the social network is approaching advertisers. “Advertisers want really rich things like big pictures or videos, and we haven’t provided those things historically,” stated CEO Mark Zuckerberg in a January Wall Street analysts’ call.

The company last month agreed to purchase Microsoft’s Atlas platform – an advertiser suite. Financial details were not disclosed at the time.

The newest design is expected to make the page more detail intricate and interesting in terms of look as well as information about people in your friend list. And if Instagram is working out, it will be tremendous good news for active users.

Are you a Facebooker? With the advancement of technology, social networking is one thing that can’t be ignored.

Signing up for a hosting account is an easy thing to do. You simply have to register, login to the website and finally pay the requisite dues. But the significant thing to check before you do this is to ensure if it is the adequate package for your business. Generally, a hosting package can last for 12 months at least but however there are certain which come with a short contract of six months. The foremost element in researching is to know the kind of hosting you require. Does your business site demand a dedicated individual solution or will it be content with a mutual hosting server? As the rule of the thumb, dedicated servers are meant for websites with huge visitor traffic. Such heavy websites are those which have a rush of 5-digit users every day that upload, comment, message or view your website. Also, search for the kind of features you require. Furthermore, based on this get a rough estimation of how much security you need for your website.

The first step is to identify the price range. Once you know the purpose, type and form of the hosting suitable for your business, the next step is to evaluate the monthly budget for the same. You should try to settle for a price which you can easily pay on a monthly basis. Web Hosting does not come cheap. It also associates itself with other costs such as the price for individual plug-ins, ads, tools, your domain name registration costs etc. Hence, make sure you are not draining most of your money only on the hosting.

The second step is to check for freebies. Try getting as much freebies feasible in order to find out if you are actually contented with your budget. According to the usual trend, the typical freebies for web hosting come with different features. Some provide a yearly free domain, some come with money back guarantees and offers some free tools. Some of these even provide extremely free ad credits from popular websites like Bing, Google, Facebook and Yahoo. But remember, though it is free it might be faulty. Therefore ensure that you go through all the terms and conditions associated with these freebies carefully.

The third step is to go through fine print. The fine print holds an important place with every promo. There are some common areas in the fine print which can be at times misleading. The first one is the monthly fee. Some initially signs up to an extremely low fee and then later drop the first few months. As a result, the initial low payment of $3 per month suddenly gets spiked to around $7 or $8 per month after a few months have been passed. Another loose element is the money back guarantee. Okay, this is acceptable but before you sign you must know the conditions or the sate under which you will be eligible to have this claim. The last of the luring but the problematic element can be the free ad credits. You should inquire about how many ad credits are free. Also, confirm if they will remain free or are limited to any further conditions. In other words, you must not take all the information provided by the hosting site as guaranteed.