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Mistakes you should avoid to save your blog

July 1, 2013 at 11:32 am

These days, a common practice around the world is writing blogs. Blogging has become very famous these days. People make blogs of their photographs, stories and many other creative angles of life. But, people have been getting into spamming of the blogs a lot, because of which, Google has introduced a number of norms and has started penalising people if the website is found to be a spam. These mistakes come under SEO who needs to keep a track that such spams are not made and these mistakes only spoil a website, further.

Star Infranet - Mistakes you should avoid to save your blog

Star Infranet - Mistakes you should avoid to save your blog

  • SPAMMY BACKLINKS – Links copied from other sites should have relevant and credible sources. Opensiteexplorer.com helps in giving an insight to your sight and also gives a credibility score of a particular link.
  • Poor User Interface – User interface is an extremely important factor. A poor user interface can lead google to point out on your website as spammy, or as a website that doesn’t contain valuable and credible content. This can be solely fixed by using your own judgement and branding should be consistent.
  • DUPLICATE Content: There are some cases where people just want to copy content from the credible sites and put on their own sites. Google penalises greatly for this practice and this spoils the website’s ranking as well. Screaming Frog, is one such tool, which can be used for auditing you website. This helps you in detecting if there are any duplicates within your site. This is very prominent mainly in e-commerce sites. This problem can be fixed by setting a canonical, adding a robots .txt file or by redirecting.
  • Too many outbound links: You have to be very aware of this, if your website is linking with any external website, then your website can be penalised for this, as well, by Google. To check this, you should make sure that all the sites you are linking to are credible and are related to the key content of your site and also review your primary goals and motives as well. This problem can be fixed easily by removing the links of the sites you think are not credible or by using the “Fetch as Google” tool.
  • Slow load time: Google has started focussing a lot on load time since recently. If it takes a long time for your site to open, it can have a major effect on the ranking of your website. Google has offered a chrome extension called “PageSpeed” that produces a score out of 100 on your website’s running time and also tells you how well you worked on your website.
  • Wrong keywords- Some people act too smart by entering wrong keywords just to improve the ranking of the website. Google penalises the website owners on this as well where the owners just enter keywords which are not even matching with the information that site provides. This practice not only calls penalisation of the website but also there will be no viewers of the site.
  • Poor website Design: Few people are too lazy to create original content and just copy content from the other sites which leads to spamming. Google and other search engines can detect the copied websites which have disastrous effects on website’s ranking as well.

Via – Star Infranet

How SEO Web Hosting Will Affect the SEO Industry

June 24, 2013 at 1:36 pm

SEO (Search Engine Optimization) is one of the most influential marketing methods online. The prime purpose of SEO web hosting is to make sure that your website and services related to it are SEO-friendly in order to give you the best chance at ranking in Google and other search engines.

This type of SEO hosting isn’t trying to trick search engines.  SEO-friendly web hosting is all about building your website in a way that is friendly for search engines. Allows you to code your website in a search engine friendly way, including adding meta tags.  Not all “template” builder web hosts allow for unique meta tags, which makes it more difficult for search engines to know what your web pages are about.

Star infranet - SEO Web Hosting

Star infranet - SEO Web Hosting

A SEO-friendly web host is:

Reliable:  Your site needs to have a high uptime. Search engines don’t want websites that are down in their search results.

Fast page load times:  Google loves websites that load quickly.

Over the years, many webmasters have acquired their knowledge of online marketing with the help of SEO only. If you want to experience the transparency of SEO hosting, then you need to understand that how you can get the best of SEO web hosting. One should also find a means by which they can find out which are the latest developments that are being made in the vast space of internet building. To solve this purpose, webmasters must try to find out how SEO web hosting can benefit people in a way they are comfortable with.

However, the expense of added storage and bandwidth will most likely be far more than offset by their larger sales figures. But there are some handful of web hosting providers which offer a function called “optimize website”. Basically, this service automatically compresses all the files before the files are sent to the viewers. If this service is available in your web hosting plan, there will be a button called “optimize website” in your CMS panel. In the coming years, this new technique of SEO web hosting will bring over many changes in the SEO industry.

How to Recover a Website from Penguin 2.0 Update Penalty

June 17, 2013 at 10:39 am

Google Penguin, even though the name sounds very adorable, has become a nightmare for many webmasters over the past few months. Announced on April 24, 2012, Google Penguin is a code name given to an algorithm and the aim behind its launch is to decrease the search engine ranking of the websites that infringe the Google Webmaster’s guidelines. With the recent update of this algorithm, which was launched on May 22, many websites have been hit by this new update by the internet giant. Google Penguin uses black-hat SEO techniques like keyword stuffing, cloaking, participating in link schemes, deliberate creation of duplicate content and others.

As per the estimates, this update affects approx. 3.1 per cent of search queries in English, but a huge percentage is given to ‘highly spammed’ language. Even though the main purpose behind this update was to catch excessive spammers, but sadly many legitimate websites and SEO have became victims of this new algorithm. So, now the question arises that what if your website has been hit by the Google Penguin 2.0. Whether you can recover it or not, whether will you ever get your rankings back in the Google search or not. Let us see what we can do to recover a site from Penguin 2.0 Update Penalty.

Penguin update Star Infranet

Penguin update Star Infranet

When you start the recovery process of your website, you must close your site for the search engines till the time all your webpages not get deindex from Google. This process might few days, a week or even a month. Here, we will discuss what mistakes website owners make and further invite Penguin to hit their pages. Also, we will talk about the solutions of those mistakes.

Low Quality Content
The first and the foremost reason of a website to get a penguin penalty is the low quality of the content. By low quality, we mean duplicate content, missing relevant content and also, content which is completely centred on keywords without any relevancy of the same.

The best solution for this mistake is to start posting original content on your webpages. For the previous posts, either edit them or rewrite them completely to make them more alive and if in case you any points from anywhere, then do mention the links to the reference sites, wherever required.

Mirror Anchor Text
In the wake of being focused on the search engine rankings, many webmasters make this mistake on focusing on single keyword and this is the practice which is just not acceptable by this new friend of the Google.

To stay away from receiving a penguin penalty on this criterion, use Anchor text diversity. Never, ever, use the same keywords for the sake of building link for your website. There are many types of anchor text which you can use like Partial Match Anchor text, Zero Match Anchor Text and even the Branded Anchor Text.

So, the next time you post something on your website, make sure to remember the above given tips in order to stay tension free about your website being caught by this new web police.

Star Infranet Launches news Portal of NewsX

June 13, 2013 at 12:52 pm

PRLog (Press Release) - Jun. 13, 2013 - New Delhi, June 11, 2013: Star Infranet, the leading IT solutions company, achieves yet another milestone. The company recently launched the news portal of the leading news channel, NewsX. A trademark of the Tathastu Information Technology Private Limited, Star Infranet is the brainchild of the young entrepreneur Anand Mishra, who with his vision and conviction has taken the enterprise to greater heights.

Star Infranet Launches news Portal of NewsX

Read More - http://www.prlog.org/12156135-star-infranet-launches-news-portal-of-newsx.html

Star Infranet ~ Guidelines to Detect Fraud in Your Business

June 4, 2013 at 1:52 pm

Swindling in businesses is one of the major issues the world is facing currently. As the name itself suggests, fraud refers to the deliberate attempt of misinterpretation by people related to the organisation in one way or the other, in both monetary as well as non-monetary gains. Even though the owners take all the relevant measures to check the fraud, the frauds take place. The prime reason for this is that every control system needs proper and constant monitoring, and business people being busy individuals could not devote the time required for the same.

For the success of an enterprise, it is essential to detect these scams and keep a check on them. Businessmen have all the skills to keep these frauds in control, but due to the busyness it is advised to take assistance from qualified professionals to deal with this hazard. Though there cannot be a single strategy which can apply to all businesses, yet we have streamlined few to help in detecting and preventing fraud in your business.

  1. Assessment of the internal measures: All the internal controls should be regularly assessed as they are most prone to frauds. A qualified professional should be appointed to keep a check on the controls. Accounts sections require constant monitoring as they attract fraudulent the most.
  2. Check on business assets: One of the major qualities of a good businessman is keeping a control on the assets and liabilities of the enterprise. It becomes mandatory to keep an inventory of all the business assets in order to protect the business from misdeeds like theft, pilferage, etc. Timely evaluation of stock and physical verification of the assets will dissuade employees from theft.
  3. Maintaining code of conduct: Employers should keep a tab on the employees time to time; take notes of their behaviour especially of those related to financial transaction.
  4. Tab on unlawful actions: Every brick contributes in the construction of a building, similarly each and every act of an organisation matters, even a single illicit act hampers the reputation and goodwill in the market. Hence, it is a very crucial point for the owners to make sure that no such activities are occurring within the organization.
  5. Auditors’ Advices: Both legal and internal auditors are third party people and have no particular interest in your enterprise. Therefore, any finding by them should be taken very seriously as these professionals have niche knowledge of their subject and can add substantial value to your business.
  6. Recommendations of audit committee: The audit committee is one of the key factors which delineate major issues of your business. Any recommendations or reviews made by this committee should be taken very seriously by the management.
  7. Maintain an anonymous complaint cell:  Many times employees want to bring a fraud into the notice of the employer but are afraid of their identity getting revealed, which may create enmity against him/her. So, it is essential for the owner to implement a complaint system where employees can report issues on the condition of anonymity. A complain box or hotline can serve the purpose.

Star Infranet ~ How To Detect Fraud Website

May 28, 2013 at 5:21 pm

Do you think you are too clever to fall prey to any online fraud? Well, think again. According to the experts, cyber criminals are becoming much more refined in their ways of working which further makes it really difficult for an average user to detect a scam.

To add to your amazement, some phishing emails can actually scan through your browsing history to make a note of the websites you visited the most and then construct themselves to look like those websites. The most common of these fraud websites is the website resembling to that of bank. In such cases, it becomes difficult to distrust these sources as you are familiar to them. There are high chances that users will click on a link or open a message that comes from a familiar source.

The other ways of taking the users to a fraud websites are emails and pop-ups. Generally, pop-ups offer tempting offers and people click on them in view of fetching good offers and deals. Posing as a legitimate company, these companies obtain sensitive personal data and illegally conduct transactions on your existing accounts.

Now the question arises that in such a pace of time where people are running from one thing to another and are always prest on time, how can one detect that the link they have opened is legitimate or not. Below are some points which will help you to detect the fraud websites.

  1. Check if the web address of the link is correct - Whenever you open a websites, check carefully at the web address for the spelling. Many fake sites trap the visitors with a minor change in the spelling and trick them into divulging their personal information without realizing that they are not on the real site. Also, check if the web address begins with https:// or not, websites beginning with https are safe and the information shared will be kept encrypted.
  2. Check the links on the website - If you suspect that the website you have opened is fake, click on some links on the page before giving out any personal information. Many sites put links in the exact places where the real company does but in phishing sites, these links do not open or will lead you to a blank page.
  3. Verify the sender of the message - Majority of the online scams send you messages posing as your bank or a company of your trust. They try to fool you with faking about some issue with your account or claim that you have won an online lottery and then ask for your account details for the same. You can avoid this situation by checking the email address of the sender before you click on any link that is present in the mail. Most phishers have a private email account or even a free one through hotmail, Yahoo, etc. This is the biggest indication of a scam.

Most of these fraudulent websites contain viruses or spyware which may continue to run in the background without your knowledge. Thus, it is always better to have good anti-virus software installed.

Shift Your Virtual Furniture to Your New Facebook Home!

April 15, 2013 at 12:27 pm

Facebook has swung swiftly into the competition of fascinating the world like Apple or Google does. Facebook Home, Facebook’s attempt to make your Android home screen all about Facebook, is now live in the Google Play Store.

As of right now, you can only download Facebook Home if you have one of these four Android devices: HTC One X, HTC One X+, the Samsung Galaxy S III or the Samsung Galaxy Note II. In the future, the HTC One and the Samsung Galaxy S4 will also allow for Facebook Home.

And then, of course, there’s the HTC First – the first phone to launch with Facebook Home ready to go. Don’t want to call it a “Facebook Phone” – then don’t. But it’s definitely the first Facebook centric phone on the market. It also hits the shelves today.

“Facebook Home is the mobile experience that puts your friends at the heart of your phone. From the moment you turn it on, you see a steady stream of friends’ posts and photos on your home screen. Upfront notifications and quick access to your essentials mean you’ll never miss a moment. And when you download Facebook Messenger, you can keep chatting with friends when you’re using other apps,” says Facebook.

And about those chat heads that let you “keep chatting with friends when you’re using other apps.” If you have an Android phone, want to download Facebook Home, but alas, your Android phone isn’t supported – all is not lost. Today, ahead of the Facebook Home launch, Facebook added chat heads as a part of the Facebook Messenger app for Android. Now you can make use of incredibly annoyed by chat heads no matter which Android device you own, depending on how you look at it.

Try this, and see one of the world’s youngest CEOs has made it perfect for you!

Twitter Music Launching Soon, Let’s Play the Tunes

April 12, 2013 at 2:54 pm

Twitter is poised to release its rumoured standalone music app, Twitter Music, sometime this weekend according to sources.

First rumoured back in early March, the Twitter Music app will launch as a music discovery app which suggests artists and tracks based on a number of signals – including who you follow. User of Twitter Music will be able to stream songs via Soundcloud and iTunes, early reports indicated that no full-streaming services like Spotify would be integrated upon launch.

Alongside the recommended music tab, users will also see a #NowPlaying area that surfaces popular music across the Twitter network.

Either way, we know it’s close. Ryan Seacrest is tweeting about it – and the official Twitter Music account is re-tweeting him.

The app is partly the work of the team from music discovery app We Are Hunted, which was purchased by Twitter in the past 6 months but only confirmed the acquisition on Thursday.

“While we are shutting down wearehunted.com, we will continue to create services that will delight you, as part of the Twitter team,” they said on their official site.

But it appears that they had a big hand in Twitter Music.

Advanced Campaign by Google AdWords

April 11, 2013 at 12:28 pm

The goal for the new enhanced campaigns feature is to contextualize search ads across devices, geography, and day parts. This means that creating a single campaign for multiple device targeting should be simplified for the user. The advertiser can then prioritize platforms and decide on bidding strategies on different devices.

For example, a local retailer selling dresses could decide to bid 50% more for Smartphone traffic and 30% more for queries originating from less than two miles away, and not only that. Day parts can also be prioritized. If traffic converts better for dress sales from 6pm to 11pm, you can bid 20% more for that day part. Ideally, this provides for less time commitment to campaign management and an overall less granular campaign architecture.

According to a recent study by Google, segmenting by screen alone just doesn’t make sense in the multi-screen, context-driven world that consumers are living in today. The study brought to light the concept of Sequential Screening and Simultaneous Screening as two modes of multi-screen usage. This means that people are moving between devices as well as using multiple devices at the same time. Not only that, but according to the study, search is the most common bridge between devices during sequential device usage.

The study also has important implications for Smartphone usage, stating that they have the highest number of user interactions per day and serve as the most common starting point for activities across multiple screens. This use of multiple screens makes users feel more efficient because they can, “act spontaneously and get a sense of accomplishment—this results in a feeling of ‘found time.’” Currently, our time as media consumers is split between four screens. Consumers interact differently with each screen type; this also means the amount of time devoted to each screen varies.

Advertisers will no longer have control on tablet-only segmentation. Because Google believes that search behavior on tablets and PC’s are comparable, it will no longer allow default bids to be set by tablet only. This brings up concerns for online marketers because you will no longer be able to glean specific performance metrics on tablet traffic. Bid management has also become more complicated under the new model, with baselines set across all devices affected by multipliers for mobile and PC/Tablet bits.

This momentous change in AdWords is planned to be completely rolled out by mid-2013.

HTC One Launched in India

April 9, 2013 at 12:01 pm

HTC’s new device the HTC One is finally out in India and like other flagship Smartphones, this one also costs well above 40,000. The Smartphone is priced at Rs. 42,900 and will be available in stores from April end.

The company has also teamed with Reliance Communications Limited to offer Reliance users who buy the HTC One, 1GB of 3G data free for 3 months along with free sharing of unlimited text, music, pictures and videos via WhatsApp and Facebook.

Commenting on the launch, Nilanjan Mukherjee, Chief Revenue Officer of Reliance Communications Limited said, “We are happy to exclusively partner with HTC to bring the new HTC One in India. Every Reliance GSM subscriber can now avail 1GB of 3G data free for 3 months along with free sharing of unlimited text, music, pictures and videos through WhatsApp and Facebook for 3 months. We are also offering free BigFlix subscription for 3 months that will enable Reliance 3G users to watch the latest movies on the go without having to worry about any additional data charges.”

“Our bundled offers on RCOM’s superior 3G network is set to provide a compelling new experience with incredible affordability to Smartphone users across the country,” he further added.

• It has a 1.7GHz quad-core Snapdragon 600 processor with 2GB of RAM.

• 32 to 64GB of storage space.

• Bluetooth 4.0, NFC, LTE and a 2300mAh battery. It will support LTE as well.

• The HTC One has a 4.7 inch screen with a 1920 x 1080 pixel resolution. That’s about 468 pixels per inch.

• It runs Android 4.1.2 but this isn’t stock Android and HTC has added a generous helped of its Sense UI to the Smartphone.

• It has a 4 megapixel camera which HTC says are Ultra pixels. This means that the size of each pixel is much bigger than in regular smartphones as the camera has a much bigger sensor.

• Sense Voice: HTC is promising user’s voice clarity even while talking in the midst of a large crowd.

• A built-in remote: The HTC One also comes with Sense TV, which will let users select TV channels, access program guides, adjust audio, etc with their Smartphone. HTC is in discussion with cable operators in different countries, and hopes to offer a more interactive package for consumers, according to analysts who attended a conference with HTC.